From Animation To Real Life – The Journey of a Foodpreneur!
Mar28

From Animation To Real Life – The Journey of a Foodpreneur!

Our experiences and passions somehow prepare us for the next in our careers. However, often times the road take unexpected twists and turns. This is the tale of a woman whose joy in creating stories was the path to a new and exciting adventure. Marci Heit is a voice-over artist and a content creator for animation. A puppet show, a spunky 90-year old woman and her own imagination led Marci to develop a unique cartoon about a spirited...

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Social Media: A Wonderland Of Who Cares Content
Feb21

Social Media: A Wonderland Of Who Cares Content

Social media can easily send us in directions that take our brands into Lewis Carroll wonderlands of content “no one cares” content creation. One of my all time favorite things to do is walk-the-beach. (I also like to walk-the-city.). As much as the walk can be a rebooting experience, eventually you do have come off the beach. That’s where it can get tricky. Going only a few feet away from the path that set you on...

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Alex Brown, Author of Missionville ~ Interview
Oct31

Alex Brown, Author of Missionville ~ Interview

Alex Brown is passionate about the eqestrian world. His career has taken him from training race horses to creating a beautiful book about the famous Barbaro. In an exclusive interview Alex Brown takes us into his world, behind the race track, where he tells us what it’s like to write a first novel and how he’s leveraging digital marketing to promote Missionville. About Alex Brown By Alex Brown: I have had a career in horse...

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3 Random Marketing & Leadership Thoughts
Sep26

3 Random Marketing & Leadership Thoughts

Social media impact is based on amilification + reach + sentiment. Often we forget that perception does matter. 3 for film success is the same for marketing success. 1. Story 2. Characters 3. Emotions. based on Robert Redford idea. Kindness & Nice Does Not = Weak Leadership What are your random thoughts on marketing and...

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6 Lessons: Social Media Kindness Creates Real Relationships
Jul05

6 Lessons: Social Media Kindness Creates Real Relationships

Dedicated to the first blogger I ever met face-to-face Paul Chaney. Thirteen years later I still count Paul as a friend and colleague. Recently I participated in an interesting conversation on my friend Jason Montoya’s, Path Of The Freelancers Facebook Group page. Jason’s community questioned if you could develop online relationships that went beyond the click of a like. Jason asked if I would offer some suggestions. Over the course...

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Brand Value Through The Hole In A Bagel
Mar01

Brand Value Through The Hole In A Bagel

“Without the hole there is no whole.” It’s funny how an odd thought or random comment can lead to an interesting insight. I was doing a web research for a client project and came across the above quote on a food board. Hmmm… Hole. Whole. Sipping my morning coffee and I thought of how nice a fresh from the oven bagel would be to munch on. Then the strategy assignment I was working on took my thoughts in a...

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