Social Media Kindness Creates Real Relationships
Jul05

Social Media Kindness Creates Real Relationships

Dedicated to the first blogger I ever met face-to-face Paul Chaney. Thirteen years later I still count Paul as a friend and colleague. Recently I participated in an interesting conversation on my friend Jason Montoya’s, Path Of The Freelancers Facebook Group page. Jason’s community questioned if you could develop online relationships that went beyond the click of a like. Jason asked if I would offer some suggestions. Over the course...

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Brand Value Through The Hole In A Bagel
Mar01

Brand Value Through The Hole In A Bagel

“Without the hole there is no whole.” It’s funny how an odd thought or random comment can lead to an interesting insight. I was doing a web research for a client project and came across the above quote on a food board. Hmmm… Hole. Whole. Sipping my morning coffee and I thought of how nice a fresh from the oven bagel would be to munch on. Then the strategy assignment I was working on took my thoughts in a...

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An Entrepreneur’s Road
Mar01

An Entrepreneur’s Road

Sometimes. As an entrepreneur the road is rocky with blocks you never anticipated and you wonder…why continue? And you wonder…did I really make a difference? And you wonder…where is the next assignment? You wonder…did the check really get lost in the mail — USPS or digital? Then. What might appear a small gesture fills your heart and helps you to understand you have made an impact helping others....

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A Litte Red Fish Could Bring Wells Fargo Big Dividends
Feb25

A Litte Red Fish Could Bring Wells Fargo Big Dividends

With the increase in cool technology from VR (virtual reality) to social channels like Snapchat, Marketing grows more complex. Customers are becoming more tech savvy as well. Building trusted relationships in the digital world continues to be a challenge. How does a brand show authenticity without typical offline people cues? For those of us who live so much of our lives online, we sometimes forget that face-to-face interactions with...

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Stand Out With A Personal Brand Strategy
Feb22

Stand Out With A Personal Brand Strategy

Today’s business environment is a competitive, cluttered word. Finding an advantage that will set your business apart is one of the goals of an integrated marketing strategy. For large brands, small businesses and solo entrepreneurs branding serves to create trust and provides a comfort level. People like to do business with people they know, like and trust.  There are two types of branding that are critical to success of any...

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5 Mentoring Models
Feb22

5 Mentoring Models

Mentoring. Men get it. Literally. Not as often do women. Literally. Recently I attended a networking event, Dream Girl Atlanta, where a panel of successful women shared their stories. During the Q&A a discussion occurred about mentoring. The consensus was mentoring was a valuable resource that can help grown a career. However, many women who would be wonderful mentors, shy away from the time commitment. Others who have not been...

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