4 Content Marketing Tips
Feb22

4 Content Marketing Tips

What is your best advice for a local small business that wants to leverage the web for marketing purposes? was the question my friend Paul Chaney  asked me and a few other “in the know” marketers. Thought you might enjoy my response! Great question Paul and one that many people will take from the strategy point of view: know your goals, how to measure them and your audience.  Let’s look at this from a slightly different...

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Social Media Be My Valentine — Not
Feb22

Social Media Be My Valentine — Not

Dear Social Media, I was going to ask you to Be My Valentine. I was going to send you virtual hearts and chocolates to let you know how much I care.  Feburary 14th has come and gone. I am glad that I forgot. For you see I’ve found out that what you create is an illusion. You make us believe that we need you to connect with each others. Even to find love.  #Fake Oh sure, some brands have opened their hearts beyond corporate talk....

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5 Mentoring Models
Feb22

5 Mentoring Models

Mentoring. Men get it. Literally. Not as often do women. Literally. Recently I attended a networking event, Dream Girl Atlanta, where a panel of successful women shared their stories. During the Q&A a discussion occurred about mentoring. The consensus was mentoring was a valuable resource that can help grown a career. However, many women who would be wonderful mentors, shy away from the time commitment. Others who have not been...

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Follow. Follow. Follow. Influencer Marketing
Feb22

Follow. Follow. Follow. Influencer Marketing

Seems you can’t turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Influencer marketing’s roots began in the blogosphere programs of what we called blogger relations. However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating...

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