Sprouts Expands Its Digital Presence With Influencer Marketing
Feb22

Sprouts Expands Its Digital Presence With Influencer Marketing

 In the competitive world of grocery stores most people living in urban areas have many choices. Organic foods, once a competitive advantage, are now available in more than “specialty” grocery stores. The question many in the grocery industry struggles with is… “What’s a company to do to cut through the clutter and entice shoppers to “please choose me?” In metro Atlanta, where I call home, a...

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Follow. Follow. Follow. Influencer Marketing
Feb22

Follow. Follow. Follow. Influencer Marketing

Seems you can’t turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Influencer marketing’s roots began in the blogosphere programs of what we called blogger relations. However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating...

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