Spice Up Your Content Marketing Strategy
Aug22

Spice Up Your Content Marketing Strategy

Recently I was chatting with a prospective client who wanted to increase her social media presence. Not surprisingly she had a bunch of what I fondly refer to as “The Elephant in the Room” questions. Her most pressing concern was not trolls, money, technology or even ROI but T-I-M-E. Here’s a bit of how our chat went…. “Yes, ma’am,” I said. “There is no getting around it, the social...

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Social Media: A Wonderland Of Who Cares Content
Feb21

Social Media: A Wonderland Of Who Cares Content

Social media can easily send us in directions that take our brands into Lewis Carroll wonderlands of content “no one cares” content creation. One of my all time favorite things to do is walk-the-beach. (I also like to walk-the-city.). As much as the walk can be a rebooting experience, eventually you do have come off the beach. That’s where it can get tricky. Going only a few feet away from the path that set you on...

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Alex Brown, Author of Missionville ~ Interview
Oct31

Alex Brown, Author of Missionville ~ Interview

Alex Brown is passionate about the eqestrian world. His career has taken him from training race horses to creating a beautiful book about the famous Barbaro. In an exclusive interview Alex Brown takes us into his world, behind the race track, where he tells us what it’s like to write a first novel and how he’s leveraging digital marketing to promote Missionville. About Alex Brown By Alex Brown: I have had a career in horse...

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3 Random Marketing & Leadership Thoughts
Sep26

3 Random Marketing & Leadership Thoughts

Social media impact is based on amilification + reach + sentiment. Often we forget that perception does matter. 3 for film success is the same for marketing success. 1. Story 2. Characters 3. Emotions. based on Robert Redford idea. Kindness & Nice Does Not = Weak Leadership What are your random thoughts on marketing and...

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6 Lessons: Social Media Kindness Creates Real Relationships
Jul05

6 Lessons: Social Media Kindness Creates Real Relationships

Dedicated to the first blogger I ever met face-to-face Paul Chaney. Thirteen years later I still count Paul as a friend and colleague. Recently I participated in an interesting conversation on my friend Jason Montoya’s, Path Of The Freelancers Facebook Group page. Jason’s community questioned if you could develop online relationships that went beyond the click of a like. Jason asked if I would offer some suggestions. Over the course...

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Stand Out With A Personal Brand Strategy
Feb22

Stand Out With A Personal Brand Strategy

Today’s business environment is a competitive, cluttered word. Finding an advantage that will set your business apart is one of the goals of an integrated marketing strategy. For large brands, small businesses and solo entrepreneurs branding serves to create trust and provides a comfort level. People like to do business with people they know, like and trust.  There are two types of branding that are critical to success of any...

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