3 Random Marketing & Leadership Thoughts
Sep26

3 Random Marketing & Leadership Thoughts

Social media impact is based on amilification + reach + sentiment. Often we forget that perception does matter. 3 for film success is the same for marketing success. 1. Story 2. Characters 3. Emotions. based on Robert Redford idea. Kindness & Nice Does Not = Weak Leadership What are your random thoughts on marketing and...

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Social Media Kindness Creates Real Relationships
Jul05

Social Media Kindness Creates Real Relationships

Dedicated to the first blogger I ever met face-to-face Paul Chaney. Thirteen years later I still count Paul as a friend and colleague. Recently I participated in an interesting conversation on my friend Jason Montoya’s, Path Of The Freelancers Facebook Group page. Jason’s community questioned if you could develop online relationships that went beyond the click of a like. Jason asked if I would offer some suggestions. Over the course...

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Stand Out With A Personal Brand Strategy
Feb22

Stand Out With A Personal Brand Strategy

Today’s business environment is a competitive, cluttered word. Finding an advantage that will set your business apart is one of the goals of an integrated marketing strategy. For large brands, small businesses and solo entrepreneurs branding serves to create trust and provides a comfort level. People like to do business with people they know, like and trust.  There are two types of branding that are critical to success of any...

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Sprouts Expands Its Digital Presence With Influencer Marketing
Feb22

Sprouts Expands Its Digital Presence With Influencer Marketing

 In the competitive world of grocery stores most people living in urban areas have many choices. Organic foods, once a competitive advantage, are now available in more than “specialty” grocery stores. The question many in the grocery industry struggles with is… “What’s a company to do to cut through the clutter and entice shoppers to “please choose me?” In metro Atlanta, where I call home, a...

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5 Tips To Overcome Social Media Fears
Feb22

5 Tips To Overcome Social Media Fears

Social media marketing is a digital bridge that humanizes the brand online with offline benefits. However, before your brand can build that social media digital bridge you must first confront the fears that I call ~ the elephant in the room. I’ve been working in the social media space for over 12-years. In terms of digital that has to be at least 4 lifetimes! During that time there’s been a new generation of business...

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4 Content Marketing Tips
Feb22

4 Content Marketing Tips

What is your best advice for a local small business that wants to leverage the web for marketing purposes? was the question my friend Paul Chaney  asked me and a few other “in the know” marketers. Thought you might enjoy my response! Great question Paul and one that many people will take from the strategy point of view: know your goals, how to measure them and your audience.  Let’s look at this from a slightly different...

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