Twitter For Business – 4 Lessons Learned
Mar15

Twitter For Business – 4 Lessons Learned

Welcome Clubhouse folks from Connection Zone For Women Business Owners… and everyone! It may sound odd to start a post about Twitter for business with a shout out to people attending a Clubhouse Room. By, the way Clubhouse is the newest social media shiny object that is part of “Social Audio.” Think of it as a Huge conference with, what seems like zillions of breakout rooms of every topic imaginable. As the name...

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Spice Up Your Content Marketing Strategy
Aug22

Spice Up Your Content Marketing Strategy

Recently I was chatting with a prospective client who wanted to increase her social media presence. Not surprisingly she had a bunch of what I fondly refer to as “The Elephant in the Room” questions. Her most pressing concern was not trolls, money, technology or even ROI but T-I-M-E. Here’s a bit of how our chat went…. “Yes, ma’am,” I said. “There is no getting around it, the social...

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From Animation To Real Life – The Journey of a Foodpreneur!
Mar28

From Animation To Real Life – The Journey of a Foodpreneur!

Our experiences and passions somehow prepare us for the next in our careers. However, often times the road take unexpected twists and turns. This is the tale of a woman whose joy in creating stories was the path to a new and exciting adventure. Marci Heit is a voice-over artist and a content creator for animation. A puppet show, a spunky 90-year old woman and her own imagination led Marci to develop a unique cartoon about a spirited...

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3 Random Marketing & Leadership Thoughts
Sep26

3 Random Marketing & Leadership Thoughts

Social media impact is based on amilification + reach + sentiment. Often we forget that perception does matter. 3 for film success is the same for marketing success. 1. Story 2. Characters 3. Emotions. based on Robert Redford idea. Kindness & Nice Does Not = Weak Leadership What are your random thoughts on marketing and...

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Brand Value Through The Hole In A Bagel
Mar01

Brand Value Through The Hole In A Bagel

“Without the hole there is no whole.” It’s funny how an odd thought or random comment can lead to an interesting insight. I was doing a web research for a client project and came across the above quote on a food board. Hmmm… Hole. Whole. Sipping my morning coffee and I thought of how nice a fresh from the oven bagel would be to munch on. Then the strategy assignment I was working on took my thoughts in a...

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