6 Lessons: Social Media Kindness Creates Real Relationships
Dedicated to the first blogger I ever met face-to-face Paul Chaney. Thirteen years later I still count Paul as a friend and colleague. Recently I participated in an interesting conversation on my friend Jason Montoya’s, Path Of The Freelancers Facebook Group page. Jason’s community questioned if you could develop online relationships that went beyond the click of a like. Jason asked if I would offer some suggestions. Over the course...
4 Content Marketing Tips
What is your best advice for a local small business that wants to leverage the web for marketing purposes? was the question my friend Paul Chaney asked me and a few other “in the know” marketers. Thought you might enjoy my response! Great question Paul and one that many people will take from the strategy point of view: know your goals, how to measure them and your audience. Let’s look at this from a slightly different...