A Litte Red Fish Could Bring Wells Fargo Big Dividends
With the increase in cool technology from VR (virtual reality) to social channels like Snapchat, Marketing grows more complex. Customers are becoming more tech savvy as well. Building trusted relationships in the digital world continues to be a challenge. How does a brand show authenticity without typical offline people cues? For those of us who live so much of our lives online, we sometimes forget that face-to-face interactions with...
Stand Out With A Personal Brand Strategy
Today’s business environment is a competitive, cluttered word. Finding an advantage that will set your business apart is one of the goals of an integrated marketing strategy. For large brands, small businesses and solo entrepreneurs branding serves to create trust and provides a comfort level. People like to do business with people they know, like and trust. There are two types of branding that are critical to success of any...
Sprouts Expands Its Digital Presence With Influencer Marketing
In the competitive world of grocery stores most people living in urban areas have many choices. Organic foods, once a competitive advantage, are now available in more than “specialty” grocery stores. The question many in the grocery industry struggles with is… “What’s a company to do to cut through the clutter and entice shoppers to “please choose me?” In metro Atlanta, where I call home, a...
5 Tips To Overcome Social Media Fears
Social media marketing is a digital bridge that humanizes the brand online with offline benefits. However, before your brand can build that social media digital bridge you must first confront the fears that I call ~ the elephant in the room. I’ve been working in the social media space for over 12-years. In terms of digital that has to be at least 4 lifetimes! During that time there’s been a new generation of business...
4 Content Marketing Tips
What is your best advice for a local small business that wants to leverage the web for marketing purposes? was the question my friend Paul Chaney asked me and a few other “in the know” marketers. Thought you might enjoy my response! Great question Paul and one that many people will take from the strategy point of view: know your goals, how to measure them and your audience. Let’s look at this from a slightly different...