Bloomberg Marketing Is A Social Media Boutique Consultancy
A successful social media strategy is more than a well-written post, a Facebook page or a tweet.
What Separates Bloomberg Marketing From Other Social Media and Blog Consultants?
Our approach to social media strategy is slightly different than other social media consultants.
Yes, we believe that social media can build stronger relationships, humanize your organization, extend brand awareness, lift search engine rankings and more.
Yes, we believe that social media can create community.
Yes, we believe in the Mandate of Social Media: Honesty. Transparency. Authenticity. Passion.
We also believe that to be an effective business initiative social media must integrate into an organization’s marketing plan which supports its business objectives and values. As importantly, social media must enhance the brand experience and add value for your customers and other stake holders.
We understand enterprise social media is different from social media personal use. Although young marketers may feel comfortable on social channels it is to imperative to build in training that takes them from a me tweet to a brand tweet. We understand the risks that are associated with adopting social media. We also know their can be significant rewards if social media is done well including the Big Win — building and nurturing relationships that result in trust, loyalty and bottom-line results.
When working with clients we prefer to take a holistic approach. Our model is a roadmap that while beginning with developing strategic direction also take into consideration business, employee and customers. We review how social media can impact functional areas, especially those that are customer touch points, corporate culture and resource allocation. We work with you to ensure that communication strategies are in place to provide your customer enjoys a seamless digital experience with your brand.
Social media often changes an organization’s business paradigm. The challenge is to ensure the culture of an organization can accept an open communication model between internal staff and external stakeholders.
- It takes trust from management to allow employees an authentic voice in the conversation while they are good brand stewards
- It takes trust from employees to take the time to understand and buy-in to values and goals of the brand while honestly taking part in social conversations
- It takes trust from customers and stakeholders to know their voices will be heard and respectfully responded back to from the people behind the brand.
Experience Makes A Difference
With over 20-years of strategic marketing experience, including developing digital plans and exceptional support, we bring an important perspective to the table: traditional and digital marketing. Yes, we’ve been around the block a few times so we can help you avoid stubbing your toes.
Social Media Roadmap Model
Customized social media strategies created with you keep these aspects top-of-mind:
- Your customers and stakeholders
- Your marketing/business goals
- Your business goals
- Your company culture as it relates to the social media culture
- Your brand values and promise
- Your resources: people, time, dollars
While the roadmap concept is customized for each client there are several aspects that usually are included in all.
- Develop goals and objectives based on your business challenge/s
- Identify target audience
- Determine what constitutes success
- Create tactical programs or campaigns
- Identify success and measurement metrics
- Integrate into master marketing strategy
- Support implementation of tactics
- Identify best option analytic tools
- Track success metrics
- Analyze results
- Listen to social media conversations
- Provide feedback report
Corporate Personal Branding Strategy and Workshops – The convergence of corporate branding and employee personal branding, based on the alignment of common values, supported by content creation and social media, for mutual benefit. As part of a planned strategy each (enterprise and employee) lends their goodwill and influence to the other. The result is a halo effect that affords opportunities for common and unique goals to be achieved.
Social Media/Network Influener Programs
Creating Win-Win-Win: For the brand, the influencer and the communities of both (which should overlap).
Although no one can promise that social media influencers will want to write about your product or service (run to the hills if they do!), our model is built on three elements that give us a running start for success:
1. The Right People – identify influencers who have an interest in the product by understanding what they write about and their relationship to the larger community. Each program is customized.
2. The Right Program – create an offering that is of value to the social media influencer and his/her community
3. The Right Attitude – respect the influcener and the culture of social media
4. The Right Relationship – create opportunities for the brand for long-term relationships with influencers
Our strong point of difference is that we approach social media influencers from a peer-to-peer relationship not as an agency. We establish credibility by always identifying ourselves with our blogs and encouraging the social media influencers to “check us out.”
This was designed for solopreneurs and smaller businesses that need help and a little hand holding to develop social media programs.
- Content direction
- Conversational etiquette
- Digital relationships and community development
- Social media monitoring
- Tactical development and execution e.g., blogs, social networks, etc
Toby helps the Chick Fil A Cows Listen to the social conversation.
Managing The Feedback Loop
We realize that social media changes the culture of an organization and impact business processes. We help clients put systems into place that will support customers’ (and other stakeholders) expectations of an open conversation environment. An example: developing communication flow to funnel information from comments and trackbacks into existing (or new) customer or tech support systems.
- Customized social media training and workshops
- Ideology sessions
- “Smash-up” campaigns that integrate the social web tools, word of mouth and traditional strategies
- Social networking communities
- Influencer Relations Programs
Note: Components can be “unbundled.”
Your Virtual Team
How do we work?
Bloomberg Marketing takes advantage of the power and flexibility of our digital world. We often work with senior-level marketers who can add value to the assignment e.g. creative designers, public relations pros, video producers, blog copywriters, strategists and developers. Our model is to establish a seamless virtual team of senior-level professionals who have the exact right skills and a passion for your assignment. Although the working relationships are transparent, we manage the team and the process.
We support your social media, digital strategies from concept to launch and beyond.
The win for you is senior marketers, who love what they do, working on your projects at below traditional agency costs.
A nice complement from one of our favorite clients, Ms. Donna Lynes-Miller, Founder and CEO, GourmetStation.
“Whether you’re a large, medium or small business you will benefit from the services of Bloomberg Marketing. I know we have. All marketers must bow to the giant goals of developing fresh strategies, converting more prospects to customers, driving sales and increasing profits. Toby Bloomberg can help you achieve these goals. She can help you hone in on a crystal vision – then develop strategies & tactics to make your vision come to life. Toby is passionate about our recent blog project. She had developed a strategy that integrates blogging with brand building plus search engine visibility to drive more traffic to our site – that means more prospects and more sales.” Donna Lynes-Miller, GourmetStation
Toby presents at New Media Atlanta
And nice words from a session on social media marketing presented to the Gwinnett Chamber of Commerce –
Your presentation was engaging, practical and useful. I was impressed with the creativity of your slides which were both informative and educational – a great combination. You were very approachable, knowledgeable and generous with sharing of your wisdom. You gave clear guidance that we could immediately use. Your presentation was more in depth than most I have heard which give very basic and superficial information that is obviously only a bait to entice you to buy their services. I will highly recommend you as a speaker. You model what you teach beautifully! – Jennifer Whittaker, Halogenex
Thank you again for the wonderful presentation on social media to our group of attorneys. The program was very well received based on the feedback we got from our attorneys, and I very much enjoyed it too. – Lisa Lemke, Director of Placement Counsel On Call
For more on presentations and client feedback please check out On The Road & More!
Happy to talk social media with you.
Thanks in advance,
Social Media Channnels
Been Around The Block A Time Or Two!
Diva Marketing Talks, BlogTalkRadio
All The Single Girlfriends – Founder. First social destination for single women, and those “single in spirti” after the Big 4-0 birthday!
Co author of Age of Conversation
A few articles/interviews published in ..
Portland Business Journal. Impact (India publication). L’actualite Alimentaire (Canada publication). WEMagazine. RevenueToday. Atlanta Business-to-Business. Marketing News
Quoted in a few publications ..
INC Magazine. BusinessWeek. Wall Street Journal Online. Atlanta Journal-Constitution. Entrepreneur.com. MSNBC Atlanta Business Chronicle. Impact (India): The Social Media Journey and Social Media Where Are We I and Social Media Where Are We II ; Entrepreneur – Marketing In The Recommendation Age Creative Advertising Tips For web Start-ups Portland Business Journal Business News | Entrepreneur: 9 Tips to Power Up Your Social Media |Entrepreneur: Marketing in the Reccommedation Age |
Want to know more ..
LexBlog Interview Series Part One. Part Two which tells the back-story of Diva Marketing and my talk on social media marketing. Net Concept Get Found Interview Series The Buzz Biz
BlogTalkRadio podcast on Des Walsh & Friends. We discussed the challenges of aligning internal stakeholders with social media.
Mr Media Interview about Social Media Marketing GPS
Becoming Part of Today’s Digital Marketing World – American Marketing Assoc Webcast
Interview with Bill Flitter, founder of dlvr.t, on the evolution of blogs, content and social networks Interview With the Original Content Marketer to SMBs
Are Blogs Still Relevant? – An Interview by Sybil Stershic Quality Service Marketing
Finalist in 2011 Tech Marketing Awards
Our blog has won several honors
Toby Bloomberg, author of Diva Marketing Blog, is dedicated to building strategic marketing plans that use Interactive/new media as a core tactic and integrate traditional into one master branding plan. Check out this chick’s savvy marketing tools, as she creates fresh, new ideas that seem to be one step ahead of the rest!
Honored to kick off the new series celebrating women entrepreneurs -#PowerOfShe. The company, Bugs&Fishes was founded by three young women in Pune, India.
— BugsnFishes (@Bugsfishes) March 1, 2017
Giving back is important. I was honored and humbled to be part of the JF&SC’s Volunteer Highlight series.
To sum it all up .. Bloomberg Marketing develops integrated marketing programs with a focus on social media marketing taking into consideration your brand and brand values. Sometimes we even weave in traditional initiatives when appropriate because… not all your customers are online all of the time.
Let’s talk social media and digital marketing! Contact me.